The Omaha Half Marathon is proud to develop our partnership with leading running sock brand Feetures. From 2026, the event will officially be known as the Feetures Omaha Half Marathon. Omaha is the third stop in the seven-race Auckland Half Marathon Series and one of the most popular races in the series. Regular participants will know that the “Feetures Sock Scramble” has become a staple of AHMS events’ Awards Ceremonys, with dozens of pairs of the premium socks launched into the crowd from the stage!
“Feetures have been amazing supporters of our events in recent years and Will and the team really bring the fun and sunshine with them,” said Jason Herriman of Running Events. “Even before we announce the sock scramble, we see runners starting to gather near the stage as soon as the socks are spotted!”
Feetures is a US performance sock brand that has grown into America’s top-selling running sock company. The brand is best known for engineering socks with Targeted Compression and an anatomical left-and-right foot design to provide a custom-like fit that prevents slipping and reduces blisters. Every pair features a seamless toe and utilizes advanced moisture-wicking materials across varying levels of cushioning to keep feet cool and dry.
“We’re just so thrilled to extend our partnership with the Running Events guys and partner up with the new Feetures Omaha Half Marathon,” said Feetures NZ rep Will Jones of IPPNZ. “The guys are always looking to make their events bigger, better and more fun … and we’re fully committed to playing our part.”
The Feetures Omaha Half Marathon is the biggest of the six lead-up events to the ASICS Half Marathon, regularly selling out on the strict 2500 person limit – imposed by race organisers to ensure a premium experience for all participants.
“We’re seeing very strong interest in the event this year,” said Race Director, Rob Docherty. “With the backing of a superb international brand like Feetures, we’re confident that 2026 will be another sell out. If you’re thinking about taking part but have not secured your place yet, don’t hang around because you could be disappointed!”
The 2026 Feetures Omaha Half Marathon takes place on 29th November.
Find out more about Feetures running socks here: https://feetures.co.nz